Cross the fundraising finish line to fuel cutting-edge research and deliver critical services to help the MS community live their best lives. We’re calling on our Challenge Walk MS community to raise $1,350,000 this year, and it’s never been easier with these fundraising tips.
5 Ways to Get Started
- Set a goal and aim high.
- Personalize your Fundraising Center by sharing your story of why you walk. Download our app so you can check your donations and update your page and share your story on the go. iPhone | Android
- Make a self-donation to kickstart your fundraising and show others that you’re leading the way.
- Use the power of social media to share your story, videos and photos, and launch a Facebook Fundraiser.
- Get creative! Below you’ll find a list of activities to get you started.
Social Media & Email
- Facebook Fundraising
Link your fundraising page to Facebook. Learn how on the Fundraising Toolkit page.
- Fundraising Link in Emails
Remember to include your fundraising link on all outgoing emails, and texts. Also, re-record your voicemail to include a mention about participating in Challenge Walk MS and a request to contact you about donating.
- Share, Share, Share
Ask friends to share your posts on social media and forward your emails.
- Use the Hashtag
Post and share videos and photos using #ChallengeWalkMS.
- Create a QR Code
Transform the URL from your fundraising page to a QR code! When donors scan the QR code, they'll donate directly to you through any payment option - including credit cards, Venmo, PayPal, Apple Pay and more. Leave your QR code on tip jars, flyers and anywhere you can think of (even social media!). Create a QR code here.
- Video Testimonial
Create a short video testimonial and post it on social media. Let everyone know why you're fundraising and why Challenge Walk MS is important to you.
- Facebook Fundraising
- Offer Donor Incentives
For example, for each $50 donation, post a goofy video of you dancing in honor of the donor; for each $20 donation send your donor a handmade thank you card; or, for each $10 donation create a doodle and send it to your donor. Customize these with your talents!
- Dinner Party or Wine Tasting
Invite people for a dinner or wine tasting party once they donate. Everyone can share their favorite dish or wine and explain why it’s their favorite.
Encourage people to sponsor you in a read-a-thon. For every hour read or each book finished, friends and family can donate to your online fundraising page. This idea is perfect for families and is teacher-approved!
- Move Night Party
Host a movie night with your teammates, friends and family (you can also host from your own homes, too, through the Netflix party app). Incorporate fun games as well! Every time the word “walk” or “challenge” is said in the movie, everyone donates $1 to your team.
- Garage Sale
Have a garage sale to do some spring cleaning. You can host this sale in person, online, or email and text pictures of items for sale. Get others to join your sale, too!
- Extra Change Box
Keep a jar nearby to put all your extra coins in – it adds up! Or put it on your desk (or a communal space if allowed) at work.
- Lip Sync Battle
Encourage team members to record videos of themselves singing and then submit the videos to you. You then set a time to showcase all the submissions and let donors vote on their favorite with their donation dollars. The person with the most donations wins! Variations of this event include a pet photo or kid photo contest.
- No-bake Bake Sale
Host a no bake, bake sale. Have people donate what they would spend on making baked goods for a sale. Instead of baking, they donate to you.
- Activity Night
Host an activity night. Encourage donors to contribute a set amount to participate. For example:
- Cooking Class
- Exercise/Yoga class
- Dance party
- Game night
- Matching Gifts
Many companies offer matching gifts, which double – or even triple – donations with virtually no extra effort on your end. Find out how.
- Offer Donor Incentives
Adopt-a-Shoe & Bingo
Starting as low as $5, have people "adopt" a shoe! Depending on which graphic you use, you can raise $500 or $250 if you get all shoes adopted.
1. Post the Adopt-a-Shoe graphic to your social media with the following copy:
Help me end MS forever! Adopt a shoe by donating the amount on the shoe. Simply pick a shoe, donate the dollar amount of the shoe to my fundraising page: [WEB URL]
2. Update the shoe once it gets adopted
You can either mark the shoe off as soon as it gets adopted – if you can’t edit online, just print off the graphic, write the person’s name on the shoe they’ve adopted, snap a photo and re-upload to your social media. If you can’t update the graphic, thank your donors with a comment on the post (e.g. “Thank you Jill Smith for adopting shoe $10!”)
Invite your friends to help you get a bingo by “buying” a square.
Fundraising Bingo Instructions:
1. Post the Fundraising Bingo graphic to your social media with the following copy:
Help me get a Bingo and help end MS forever! “Buy” a square by donating the amount to my fundraising page here: [WEB URL]
2. Update your Bingo Card as the donations come in
Mark off the square as soon as someone “buys” it with a donation. If you can’t edit online, just print off the bingo card, mark the square, snap a photo and reupload to your social media.
If you can’t update the graphic, thank your donors with a comment on the post:
Example: “Thank you Jill Smith for buying the $50 square. Only 3 more squares to get a bingo!”
Use your training miles to raise funds. Set a mileage or fundraising goal you’d like to achieve by a specific date. Then, share the goal with your friends and encourage them to donate (e.g. $1 for every 1 mile you walk) or download the Challenge Walk MS App and take pledges for your tracked activity.
Host a 24-hour (or any length of time!) walk-a-thon. Get the whole team involved as you rotate shifts around the clock. Donors can pledge money for each hour walked.
Free Throw Competition
Livestream a basketball competition and ask your network to pledge a dollar amount for every shot you make (no basketball hoop? No problem! Use an indoor trashcan or bucket as a basketball hoop). The harder the shot, the higher the donation amount!
Around Your House & Neighborhood
Grocery Pick-up or Delivery
Offer to deliver or pick up groceries in exchange for donations to your fundraising page.
Offer “IOUs” for future things such as dinners, errands, or general chores in exchange for a donation.
In-Home Scavenger Hunt
Make a list of everyday objects you and your friends might find at home (a pink highlighter, wrapping paper, an old teddy bear, etc.). If someone doesn't have an item on your list, they can make a donation to bypass the item and move on to the next. Whoever gets through the list fastest gets a prize
Create lists of your favorite things like books, movies, crafts, school worksheets for kids, distraction techniques and share them for a donation.
Cut orange ribbons and sell them to your friends and family. You can either mail the ribbons to donors or offer to hang them in your window with their name printed on them. Don’t forget to post photos using #ChallengeWalkMS.
Note for Your Neighbors
Put a note in your neighbors’ mailbox letting them know you are participating. Ask them to join your team and make a donation.